What is Tradetracker
How Tradetracker works
Tradetracker F.A.Q
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APPRAISE
The system creates an easy-to-follow, consistent
process for all appraisals.
Trade Profitability
- Eliminate costly errors -
no more inaccurate, incomplete or illegible appraisals
- VIN decoder automatically provides
correct year, make, model, trim, engine, transmission and
drive line - simply enter the VIN and click submit
- Customer declaration field reinforces
accuracy – comprehensive disclaimer to protect
the dealership, cannot print appraisal until vehicle accident
questions completed
Consumer Trust and
Credibility
- Professional, printed, legible appraisals – salespeople
and customers are more comfortable
- Instant evaluations – detailed
appraisals are created in a matter of minutes
- Elimination of “behind the
scenes” discussions – customers are
more engaged and involved
TRACK
When you know your business more intimately,
it’s provides a clear path for improvement
Inventory Management
- Entire trade inventory just a click
away - every appraisal is catalogued in the “Vehicle
Index”.
- Search capabilities for trade follow-up – now
you can search for car you don’t have on your lot and
match buyers with sellers!
- Complete details of past appraisals
for instant and comprehensive searches – easily
locate detailed appraisals if customer returns to the dealership,
view all incoming trades, compare previous appraisals on
similar vehicle
- Dealer groups – link
multiple locations together to create a master database, benchmark
performance between locations
- Combined appraisal index – access
trade inventory for all locations within one database and eliminate
duplicate appraisals for locations in close proximity to each
other
- Access to trade inventory worldwide – know
your business 24/7, convenient for dealers who frequently
travel and operate multiple businesses
Simplified accounting and record
keeping
- At-a-glance tracking reports and
dealership summaries – how many trades appraised,
how many won, how many lost, available instantly
- Vehicle log reports – customer
contact information is captured with every vehicle appraised
- Instantly accessible, legible records – appraisals
are accessible by accounting personnel for easy commissioning
ANALYZE
Improved business insight
- Win-loss ratios by sales person, make and model – increased
accountability and knowledge, know exactly who are most effective
and who require more focus with specific makes and models,
know what brands you are conquesting
- Identify top salespeople and training needs – know
exactly who the best trade negotiators are and who require
more support
- New versus uses win-loss ratio – identify
how new and used departments interact and how it relates to
appraisal values and trades won and lost
- Eliminate performance gaps – provides
insight to make large or small adjustments as the business
and your people change
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