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Testimonials

Tradetracker has helped dealerships take control of their used car business and maximize profits. But don’t just take our word for it, take our clients.

“Tradetracker has helped reduce appraisal error, close more deals and improve the overall process.  The VIN explosion eliminates errors, exposes reps that are weak in presenting trade values and shows the brands we are not “stepping up to”.  We have also realized some savings on elimination of forms and appraisal books as well as providing a more professional presentation to customers.  I would recommend Tradetracker to other dealers and already have; it was voted best idea when I presented to our dealer performance group”!
– Jim Low, General Manager, Belisle Chevrolet Cadillac.
"There is no question Tradetracker has helped our business.  It is easy to use and provides more accurate information, accountability and reporting.  We have already caught errors with the VIN de-coder and sold incoming trade inventory vehicles.  These alone have already more than paid for Tradetracker for the entire year plus!  We rely on it everyday because it works, I highly recommend it"–
Scott Richardson, General Sales Manager, Schlueter Chevrolet Hummer.
“Your Tradetracker reps have also been attentive when I have a question and have made several suggestions on how to use the system creatively.  For example, it was suggested to check all GM VINS for campaign and recall notices to justify “warm” follow-up calls and generate additional service income.  Our salespeople now check every VIN from their desktop when we appraise a GM vehicle!”
– Blair Gagne, Sales Manager, Brockville Motor Sales Ltd.
“I can’t even imagine how we used to think we took trade evaluations seriously before we were introduced to Tradetracker.  We have had tremendous success using the information in Tradetracker in our CRM process and have improved our closing rates on unsold traffic as a result.  A system that improves your processes because of its’ ease of use makes it a good product, but one that actually helps you sell more vehicles makes it a great product.  Tradetracker is one of those rare great products!  It costs you more money by not having it.”
– Ernie Bugelli, General Manager – Retail Operations, Motorcity Saturn/ Saturn of Peterborough 
“I have fully committed to using it daily to check open trades.  This practice gives reason to touch-desk with my sales people more frequently so every stone is overturned and every opportunity is followed up.  Trade Tracker has produced results because we have an improved process in place to work more deals, resulting in more closed business.  It also provides reporting giving us a precise handle on our performance at any given time.”
– Rein Knol, General Sales Manager, Performance Hyundai, The Performance Cars
“I would highly recommend Tradetracker for all dealers and in particular, those with multi-dealer groups.  It will win you more business as you can easily track and coach your staff on unsold business, allow you to the ability to search your appraisal records to increase your used vehicle inventory without cost and easily search all VIN’s for outstanding campaigns for your service department, as some concrete examples to improve your bottom line.”
– Paul McDonald, McDonald Auto Group – McDonald Chevrolet/ Saturn of Lethbridge/ McDonald Nissan